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Scientists at L’Oreal, in hot pursuit of the hidden elements of beauty, seem well on their way to disputing the old adage, “beauty is only skin deep.” In fact, their work indicates that what makes hair curly or straight and skin smooth or rough, is much deeper. It actually is linked to molecules within the body.

L’Oreal, one of the biggest spenders on R&D in the personal care market, is researching beauty “from the cell to the gesture,” referring to all aspects of that elusive phenomenon. The company’s broad studies include research into the origins of hair shape, searching for a new ingredient to better protect skin from the sun and understanding the effects of the dabs and strokes a woman in a particular country uses to apply makeup.  Read more...

Moisturizing, anti-aging, anti-wrinkle, regenerating… the list of beauty creams and skin products can go on and on, all promising to give you healthy glowing skin.

While these high-tech and high-priced products might help you get that flawless complexion, all they do is an outside job that does not maximize your skin’s beauty potential.

There’s a lower-priced yet healthier alternative that does just as well, maybe even better. Nutrient–rich foods work from the inside to tap into your body’s natural moisturizing, anti-aging, regenerating and beautifying power. Now that’s literally beauty that comes from within.  Read more...

In today’s glamour world, the make-up maniacs do not even pay heed to the manufacturing and expiry date of the very cosmetic they are using to enhance their beauty. The cosmetics which lie in the vanity box of any female have a duration in which these have to be used and the number of months of safe use is written inside all of them.

About 89% of the women are not aware of any such information available about these beauty essentials and 68% replace make-up when they fall short of it.  Read more...

Best-selling author Paula Begoun returns with her most comprehensive book and ultimate guide to smart beauty: “Don’t Go To The Cosmetics Counter Without Me 8th Edition”.
Known by media and consumers as the “Cosmetics Cop,” Paula reaffirms this title by providing tons of information to help you to look your best at any age.

We asked Begoun for ways to get GORGEOUS on a budget and what she has to say about eyecreams and jar packaging might just surprise you!  Read more...

10 Tips: Stay Young-Looking Through the Years

1. Skin Care! At the first sign of a blemish and oily hair as a teen, develop a skin care routine. Start with daily basic cleansing and graduate to the appropriate skin care as your skin changes with age.

2. Wear a sunblock. All ages and all skin tones under the rainbow need to protect their skin with an SPF of at least 15.

3. Use a scrub. Removing dead skin makes the skin look healthy. Choose one per skin type.

4. Remove make-up at night. This helps cut down blackheads and bacteria from forming. Plus is healthier for your skin.  Read more...

Applying a good makeup base is surprisingly tricky. Get it right and you will achieve a luminous and polished complexion, but get it wrong and you can be left with caked skin, visible foundation lines, flakiness or uneven coverage. I had a chat with Rimmel London makeup artist Kirsten Piggott, who revealed her tips to achieving a flawless complexion.

Start at the top
Apply foundation on your forehead first and blend downwards. This will ensure that the spread of makeup is even and will prevent over-applying foundation on areas that don’t need it.  Read more...